North Shore, O'ahu
Elite surf coaching rooted in three decades on the North Shore. From world champions to the next generation.
About
Rainos Hayes grew up at Sunset Point on the North Shore of O'ahu and competed on both the WQS and local Triple Crown events before finding his calling as a coach. For over thirty years he has shaped some of competitive surfing's most accomplished athletes, from groms to world title contenders.
He led the Hawaii Surf Team from 1998 to 2018, guiding the program to podium finishes every year of competition as well as Team Gold medals in 2005, 2012, and 2014. As the Billabong Hawai'i Team Manager, he developed junior and professional talent across the North Shore and around the globe.
In 2024, Rainos took on the role of head coach for Italo Ferreira, the 2019 World Champion and Olympic gold medalist. Under his guidance, Italo won the Tahiti Pro at Teahupo'o and finished the season 2nd in the World. In 2025, Italo won the Surf Abu Dhabi Pro and Rio Pro Brazil, ultimately finishing 4th in the world at the WSL Finals at Cloudbreak, Fiji.
Services
Personalized sessions on the North Shore tailored to your level, goals, and the conditions of the day. Wave selection, positioning, technique, and competitive strategy from the water and the beach. Insight into the equipment that will work best for you, plus connections to the best shapers to help build your order.
Multi-day intensives for small groups. Train at world-class breaks under direct coaching, with structured sessions covering ocean awareness, heat strategy, and high-performance fundamentals. Available for individuals looking to join a group experience or organizations looking to support their team.
Detailed breakdown of your sessions and competition heats. Frame-by-frame review of positioning, timing, wave selection, and maneuver execution with actionable feedback.
Pro-level preparation for competitive surfers. Heat strategy, priority management, mental preparation, equipment selection, and venue-specific game plans built from decades of Championship Tour experience.
Athletes
From first-time World Junior Champions to Olympic gold medalists, Rainos has coached athletes across every level of competitive surfing.
As head coach to the 2019 World Champion and Olympic gold medalist, Rainos guided Italo to victory at the 2024 Tahiti Pro at Teahupo'o and a runner-up finish at the WSL World Tour Finals at Lowers in San Clemente. In 2025, he guided Italo to a 4th-place finish at the WSL Finals at Cloudbreak, Fiji.